timeline - development


In 2004, after we had our third baby, we were traveling in the Northwest and saw some beautiful fabric in a small boutique. I thought if we could develop a lightweight baby backpack carrier that was as simple as the old ones, using fashionable fabric, that it could be a great combination.

After having our fourth baby in July of 2006, I gathered myself together, and in 2007 set out to develop the carrier I’d envisioned. I was able to track down an early infant carrier inventor in Boulder, CO. She gave me some wonderful contacts in the industry, pointed me in the right direction and wished me luck.

I formed a team comprised of designers, a safety consultant, a packaging firm, a publicist, a graphic designer, a sales consultant and with help from my family we were on our way.